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Why Now Is the Time to Consider Long-Term Care

Why Now Is the Time to Consider Long-Term Care

November 02, 2026

November is Long-Term Care Awareness Month, which makes it a fitting time to think about a part of planning many of us would rather put off. According to the Census Bureau, 73 million baby boomers will be 65 or older by 2030, and demand for long-term care is expected to grow quickly in the years ahead. Planning for it now, while you have time and choices, is one of the most caring things you can do for yourself and your family.

The reason is simple. Without a plan, the cost of care can add up fast. Depending on the state and the facility, skilled nursing care can run upward of $200 a day. And the odds are higher than most people expect: someone turning 65 today has roughly a 70% chance of needing some form of long-term care.

Understanding what long-term care actually covers, and who tends to need it, is a helpful place to start.

What Does Long-Term Care Provide?

Most people do not think about long-term care until they or a loved one needs it. In practice, it covers a range of personal and medical support for those living with a chronic illness or disability. A few things worth knowing:

  •       It provides personal and medical care for people with chronic conditions or disabilities.
  •       It is designed to meet health or personal care needs over a short or long period of time.
  •       It can be delivered at home, in the community, or in settings such as assisted living facilities or nursing homes.
  •       Its goal is to help people live as independently and safely as possible when everyday activities become difficult to manage alone.

Who Might Need It?

It is natural to assume long-term care is only a concern for later in life. In reality, the need can arise at many stages and for many reasons. It may become necessary for someone who:

  •       Lives with an ongoing or degenerative health condition
  •       Experiences a disability following a medical emergency, such as a heart attack, stroke, or accident
  •       Requires sustained care through the later stages of dementia

How Long-Term Care Insurance Can Help

Long-term care insurance (LTCI) is designed to help cover the cost of these services. One of the most important things to understand is the role of timing. Enrolling while you are younger and in good health generally keeps premiums lower and benefits higher.

Most policies include a waiting period before benefits begin, often around 90 days. After that, the policy pays a set amount per day for a defined number of years. Many policies also offer an inflation rider, which helps your coverage keep pace with the rising cost of care over time. The earlier and healthier you are when you put a policy in place, the more affordable that protection tends to be.

The “It Won't Happen to Me” Trap

It is tempting to hope you will fall into the 30% who never need long-term care. But hope is not a plan. Without one, those costs come out of pocket, and they can escalate quickly. The average private room in a nursing home runs around $100,000 a year, an expense that can erode even a well-built retirement. It is also worth remembering that Medicare does not cover most long-term care services.

Planning ahead is really about protecting two things at once: your financial security and your family's peace of mind. A thoughtful plan means your loved ones are not left making difficult decisions, or shouldering difficult costs, in a moment of crisis.

How Barnum Premier Client Group Can Help

Long-term care planning looks different for everyone, and the right approach depends on your health, your family, and your broader financial picture. The team at Barnum Premier Client Group can walk through your options with you, help you weigh the trade-offs, and build a plan that fits your life. Whenever you are ready to start the conversation, we are here and happy to help.